Small Business Owners- The Importance of Keeping Your Word

I came across a podcast recently by an Atlanta based group called the Small Business Samaritans that discussed an interesting topic – the importance of keeping your word. While this is a concept that’s important in life in general, for smaller businesses it is even more so, because we’re trying to build credibility and get customers to trust us. Also small business owners are sometimes tempted to make empty promises, often due to ignorance or lack of accountability, that larger companies are held to. Let’s listen to the podcast for more.